Naturaflow has positioned itself as an all-around companion for the biking community. From revolutionizing the way we carry bikes and live with them to sponsoring extreme biking events such as Crankworx, we have pledged allegiance to the bike world and are in it for the long game. But as a company initially focused on car and skiing accessories, why has biking become so important to us?

We’ve always had one mission: getting people outside. Eighty years ago, we did that by making it easier for people to practice outdoor sports and transport their gear by car. Today, and especially since the 2020 pandemic, there is a growing desire to blur the lines between urban and outdoors, inside and outside, and bring short adventures into everyday life. What could be better than a bike to achieve that?

Being stuck in traffic or underground in a crowded subway is nobody’s definition of a good time. For some people, the time they spend on their bikes is the only fresh air they get and, sometimes, their only opportunity to be alone with their thoughts.

As we better understand what constitutes a healthy life, more people opt for a biking commute rather than a drive or public transport. As a result, cities are increasingly transforming themselves to allow more bike-friendly circulation. Taking inspiration from their Nordic counterparts, cities such as Paris and London are investing significantly in new bike lane systems and shared-bike technologies.

Today, with the right gear, there are very few reasons why you wouldn’t use your bike for every trip, short or long. Investing in your bike lifestyle allows you to go further and for longer than ever.